L’Oreal Plans to Increase Ad Spend

This excerpt from the Wall Street Journal is interesting as it pertains to CETV:

“But it’s not just tough conditions that explain the slack sales of L’Oreal’s cosmetics and its profit warning. That performance contrasts with robust sales and outlooks at Colgate-Palmolive and Unilever, more diverse rivals selling cheaper personal-care products.
L’Oreal may have simply misread the market and let its advertising and promotion budgets slip, just when they needed a boost to win over pinched consumers. The company didn’t give third-quarter figures, but A&P spending in the first half eased to 29.7% of revenue from 30.5% a year earlier.
L’Oreal has promised a burst of A&P spending to support what remain popular brands, but acknowledges that this will hurt margins.”

L’Oreal was one of the advertisers listed in CETV’s analyst day presentation along with P&G, Unilever and other major consumer packaged goods companies.
I suspect investors won’t believe in local currency ad growth in 2009 in emerging markets until they actually see it but this a good reminder that big picture fundamentals support the possibility.

CETV After The Analyst Meeting and 3Q Earnings

Over the past eight days, CETV held its annual analyst meeting and reported its 3Q08 results. These events seem to have halted the punishing decline in the shares which fell from the upper $60s at the end of September to a low of $18 this past Tuesday. As f this writing the stock has rebounded to $25.
The decline got started when investors lost confidence in 2008 and 2009 growth due to the initial strength of the dollar and fears of a global recession that might be especially severe in Europe. The decline accelerated last week when emerging market currencies collapsed leading to the assumption that 2009 results would have to be down sharply due to currency translation and a now unavailable decline in advertising in Central and Eastern Europe.
Throughout this period I have been in very close contact with the company and my street contacts….

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Latest Market Comment

The market staged a big rally on Tuesday that looked quite similar to the one-day wonder on October 13th. Both rallies started from almost the same levels on the major averages. If we can hang onto to Tuesday’s gains, you will see lots of commentary about a successful retest of the October 10th lows.
While the economic outlook has soured considerably since October 10th there are some signs of hope. On a purely technical basis, the chart patterns look better. As painful as the last week has been it looks like a trading range may be getting established between the lows (S&P 500: 840) and recent highs (S&P 500: 1000).
More importantly, the efforts by the Federal Reserve, U.S. Treasury and Central Banks and Governments around the world are beginning to thaw the credit markets. Inter bank lending rates are slowly falling and well off their highs. Commercial paper issuance by US corporations soared this week after weeks of meaningfully declines. Mortgage rates dropped a bit and statistics on housing sales, inventories and starts suggest the possibility that the initial source of the problems we face is losing downside momentum and could bottom in 2009.
The latest problem is in the currency markets. This was a problem I did not foresee that has significantly magnified the risks faced by the global economy and stock market investors. Last week currencies around the globe collapsed versus the dollar and yen. In some cases the drops were 20% or more and the carnage was not just restricted to emerging markets. The British pound actually fell 8 cents in one day last week. In recent years a penny move was considered volatile.
Many of the collapsing currencies in emerging markets are happening even though the economies of those countries have been performing well and the local banking systems are not unusually exposed to the credit market meltdown. But panic is panic and when the Brazil or Ukraine or Hungary or even South Korea loses control of their currency the blow back on their economies can be quick and severe.
Since emerging markets have been the backbone of global economic growth for several years last week’s loss of confidence in those markets undercut the final hope of investors that the world could avoid a really nasty recession. A new downward spiral of collapsing currencies, stock market sell-offs, and rising risk premiums suddenly appeared. And it way too closely mimicked similar spirals in the credit markets that accelerated the downward trend in stocks from early September onward.
On Wednesday investors will be laser focused on the Federal Reserve expecting an interest rate cut of 50 basis points. I think that is the minimum required to prevent a sell-off in stocks. However, I think on a longer term basis we should keep on eye on currency markets. What we want to see is further weakness in the dollar and yen and a rebound in the euro and especially emerging markets. The euro has rallied 2-3 cents in the last few days. Emerging market currencies rallied 2-3% on Tuesday. An extension of these gains will parallel improvements clearly evident in the credit markets and set the stage for a period of greater stability for stocks.
While I find many stocks to be really cheap on a 2-3 year basis, I think the most helpful thing right now would be a period of stability. Even just a week of something that looks normal on my screens would remind investors that the world is probably not ending and that the decisions they make and the tools they use can still be valid.
I have been negatively surprised by the way the initial subprime problem spiraled out of control and seemed to randomly ricochet around the world of global finance and economics. The velocity and severity of the movement caught me by surprise and led me to make some incorrect decisions in the stock market – at least incorrect in the short-term. I am still learning but what I missed was how tightly connected global markets and economies were due to the use of derivatives and how much larger and less stable those derivatives actually were than I understood.
The market is actually higher today than it was on October 12th when I wrote my last market comment but it remains far below where it was when I wrote my initial comments in mid-September.
Throughout this period I have felt it was best to sit tight and ride out the storm. For the last two weeks that has been OK advice. I still think it makes sense even though my forecasting ability has proven no better than the nightly weatherman.
If we can stabilize in the next few weeks, I think we could rally another 10-15% before year end. After that I think we face a period of several months at least where we will see just how bad the economy becomes. Right now, I think a good working assumption is that the economy is growing again in 4Q09.
If that is the case and stock prices follow their previous pattern, a more sustainable upturn in stocks would occur next spring. I think stock prices are low enough today to warrant the risk that this forecast proves too optimistic. In the meantime, I’ll have to make tough decisions on some of the losing investments. A few may be sold on a rebound while others deserve to be averaged down.
Unfortunately, the only thing I know for sure is that events will continue to move rapidly and responses will have to constantly re-evaluated.

CETV Analyst Meeting Convenes Amid Stock’s Carnage

I am heading to NY Thursday morning to attend CETV’s annual analyst meeting which convenes at noon. CETV has long been my favorite stock (since 2001) offering a combination of growth, value, and superb management. However, over the last four months the stock has been an absolute disaster. First, investors lost confidence in advertising growth rates causing multiple contraction. Second, the dollar rallied leading to estimate issues in US dollars. Third, Russia invaded Georgia. Fourth, emerging markets stocks succumbed to the credit crisis. Fifth, and most worrisome, this week, emerging markets economies and currencies began/accelerated a downward spiral.
I have missed the sentiment shift and the risk of deteriorating fundamentals. I also did not anticipate how easily the credit crisis would spill over to emerging markets currencies and economies. I thought that emerging markets economies, which undeniably were in good shape, and not overleveraged would be able to hold up reasonably well. Yesterday, the market voted no. Now we will see if the reality gets as bad as the markets are assuming.
Against this backdrop, CETV will put up a brave front and strong defense….

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More Comments on Apple’s Earnings

As I leave the office after the Apple call wraps up on Tuesday night, the stock is trading at $102, up a little over $10 from the NY close, regaining more than the $7 loss during regular hours.
I posted the big news on the call while it was still going on (immediately below). Steve Jobs made a very rare appearance and presented an enthusiastic outlook beyond the unpredictable economic climate. He was especially optimistic on iPhones and the App Store. He mentioned the virtuous cycle those two things create. He also said copying the App Store is not as easy as it looks. He downplayed a second iteration of the iPhone. He says smartphones are software driven which means that form factor can stay the same unlike voice only phones.
Guidance looks really poor. At the midpoint of assumptions I get $1.21 on $9.5 billion in revenues vs. consensus of $10.6 billion and $1.65. The guidance is characterized as conservative. I also believe the whole discussion of GAAP vs. Adjusted financials may have some impact on the guidance. It did not come up on the call but revenue recognized per iPhone unit looks awfully low. If that carries over to December quarter and analysts did not have it then part of the issue may be accounting related.
And since Adjusted EPS assuming no subscription accounting are $2.69 in the quarter it is clear that earnings power is immense. 4Q should be up sequentially implying earnings power near $10 per share. And cash is at $27 per share.
Even if you collapse the multiple because 39% of adjusted revenue is phones the stock looks awfully cheap. I think buys around $100 will look very good.

Big News on Apple Call: Jobs Makes Rare Appearance

He’s alive. He sounds vibrant. Very upbeat on iPhone and notebooks. Discussing economy which he says is impossible to predict but company positioning provides some insulation.
Very confusing numbers because of subscription accounting. This could be impacting GAAP guidance based on a revenue per iPhone calculation.
Jobs mentions possibility of using cash on acquisitions. $25 billion cash on hand.
Regarding guidance, Jobs says October is a “foggy” month and “There is a lot of prudence built in.”
Jobs strongly implies no stock buybacks.
Jobs on the call is definitely an attempt to send a positive message. Working so far with stock trading up $6. This is the first time he has appeared on a quarterly conference call in 8 years.

Bar Lower for Apple’s Quarterly Earnings

Apple reports its September quarter earnings tonight after the market closes. However, the key to the stock price will be the December quarter guidance. Given that Apple guides below consensus most of the time, I think anything close to consensus of $10.57 billion in revenue and $1.65 in EPS will be well received. Obviously, the question is whether consumers will open their pocketbooks for Apple products during the holidays. The company certainly has a complete product lineup if consumers decide to spend. The iPhone appears to be especially well positioned as a holiday gift. A second question is whether Apple’s product transitions support demand but at the expense of margins.
Consensus for the September quarter is looking for EPS of $1.11 on revenues of $8.05 billion composed primarily of 2.7 million Macs, and 10.8 million iPods. The financial expectations are above the disappointing guidance apple provided on its last call in July. I think it is noteworthy that iPod sales at this level would be up mid-single digits. I’ve seen iPhone estimates all over the place ranging from 4 million to 6 million. AT&T analysts are looking for over 2 million iPhone activations so a total shipment figure of twice that amount seems likely given the broad global rollout.
The last thing I would note is that estimates for Apple have been falling. Expectations for the quarter ahead (guidance) are much more subdued than at any time in the last few years. For example, when Apple last reported December quarter consensus was $1.80. Now the street is expecting $1.65.

Special Market Comment: October 12, 2008

Several times last week I started typing a market comment but each time events were moving so fast that my thoughts felt dated before I was done.
Now that the weekend has given everyone a chance to breathe, I wanted to offer a few thoughts even though I worry that when Asia opens on Sunday night, followed by Europe early Monday morning, markets and news events may make these comments look behind the times.
Since the market began its accelerated decline in mid-September I wrote several comments that have proved to be off base. I thought what is now the initial phase of the decline would put in a bottom to the year long bear market since stock prices finally appeared to be reflecting the magnitude of, and risks posed by, the credit crisis.
It turns out I was wrong. I never expected another stock market crash. I was already a five year market veteran in 1987. Those things are supposed to happen at most once a generation.
What Seems To Be Happening
The immediate problem for the stock market is that the issues in the credit markets appear to be overwhelming the government and central banks response. A vicious downward spiral has developed. A new problem emerges in the credit market. The stock market takes another big leg down. A financial institution’s stock implodes. The implosion feeds back into the credit markets which tighten further. Stocks re-open and more financial stocks collapse. All of this is exaggerated by derivatives contracts on debt which have a value far in excess of even the balance sheets of the world’s central banks.
A parallel cycle is at work for the economy and non-financial companies. Stocks collapse in response to signals from the credit market. Weakness in both markets leads consumers and businesses to freeze spending triggering worries that the economy will get even worse. Forecasts and budgets for 2009 drop. Fear that the economy will collapse grow. Credit markets tighten further. The stock market drops again.
2008 vs. 1987
In the short term, the most important thing is to break the downward spiral. We need to start with signs that credit market conditions are easing. If that occurs, stocks will have a huge rally. In 1987, the worst 9 days of the market crash saw a decline of 29%. On days 10 and 11, the market rallied 15%. So far, in the 10 days starting with the 778 point drop in the Dow on September 29th, the major market averages are down by 25%.
The 1987 pattern saw a slow decline after the initial bounce until the crash low was retested in early December, six weeks later. The retest held, the economy was not as bad as feared, and a new bull market began. From the low in October 1987 until the next major correction began in August 1990, the Dow rose 80%.
This pattern offers hope. However, I think there is a big difference between 1987 and 2008. In 1987, there were some developing economic problems due to a weak dollar and high and rising interest rates (10 year Treasury yields broke 10%). Stocks crashed which led to deep worries about the economy.
In 2008, the stock market is reacting to potential problems in the economy triggered by the credit market collapse. This time the worries are about the economy and a collapse of the global financial system. Stocks markets are where those worries are immediately priced, where investor fear about the future is reflected.
In other words, the credit markets and economic concerns are driving stocks instead of the other way around. This is a more dangerous situation.
Trying to Look Ahead
It is almost impossible to look ahead and make predictions with any confidence about the near future of the stock market. I firmly believe that if we can break the downward spiral for just one or two days, there will a huge rally, the biggest ever. We will not be out of the woods at that point as the severity of the declines in the last three weeks will lead to difficult economic conditions well into 2009, possibly longer.
However, if we get the relief that will come with a rally, central bankers, government leaders, consumers, and businesses will get a chance to relax. We will all realize that the world as we know it is not ending. Stocks of many companies are extremely cheap looking at their prospects over the next several years. Right now, no one cares because there is no reason to believe any forecast. That will change if we can break the downward spiral.
What will break the spiral? Honestly, at this point, I am not certain. The markets are in control. We just need an up day. The Federal Reserve, Treasury and similar institutions around the globe have thrown massive resources at the problems: unprecedented liquidity, coordinated interest rate cuts, capital injections, direct intervention in credit markets, the guarantee of bank deposits and money market funds. In a rational world, one not driven by panic and fear, this should be enough to stabilize markets.
Once the market stabilizes, people will remember that bull markets can still occur. They will look back at 1987 and see that from the low the market rallied 80%. We won’t rally like that right away but we will rally again.
Everything in my experience tells me it is too late to sell but I’d sure feel a lot better about my belief if we could get the relief that will only come from an up day.
What To Watch
This weekend the markets want a coordinated government response with specific details. Keep a close eye on Europe. There are signs that a specific plan to pump money directly into the banking system is taking shape. The plan is built on the UK strategy announced on Friday. The UK stock market and bank stocks have done badly but late last week the damage was not quite as bad as elsewhere which I think is a sign that the UK plan is something that global credit and stock markets will support.
In the US, look for the Administration to make a concrete step in the direction of the UK plan. Watch Morgan Stanley and Goldman Sachs shares. Morgan Stanley has a lifeline from a Japanese bank. It is important that the deal closes on schedule this week or another rescue plan for Morgan takes its place. Goldman shares reflect the financial system fears on a minute-by-minute basis. They only recovered slightly from their lows in Friday’s final hour rally.
Other financial stocks need to recover. On Friday, some of the banks deemed secure like JP Morgan Chase had nice up days. Follow through is important. Technology stocks had an OK day lifting the NASDAQ into positive territory. Small cap stocks were up big as measured by the Russell 2000. Financial, technology, and small cap stocks are where investors will buy if we get a turnaround because that is where the biggest rebound will initially occur.

October 2008 Model Signals

For the first time since June 2007, Northlake’s Style model is flashing a value signal. The new signal breaks a 15 month run of growth signals. As a result of the new signal, I sold all client positions in the Russell 1000 Growth ETF (IWF) and purchased dollar-for-dollar in the Russell 1000 Value ETF (IWD).
There was no change to the Market Cap model which is flashing a small cap signal for the second consecutive month.
The readings on both models suggest that the November signals will be the same….

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