NBC and CBS VOD Deals Not Such A Big Deal
I don’t share the view that some tipping point was reached and the TV network model was changed forever by the announcements that NBC and CBS would sell individual programs for 99 cents via DirecTV (DTV) and Comcast (CMCSA/K), respectively. I believe these deals just will just reinforce trends already in pace by accelerating DVR penetration. In fact, the DirecTV-NBC deal requires a DVR to work. If a household has a DVR, it can record any NBC program with the push of a single button. If you’ve never used a DVR, all you do is pull up the guide, move the cursor over the program you want to record and hit the record button. NBC wants you to pay an extra 99 cents so you can watch it commercial free. I record “Seinfeld” five times a day via my DirecTV Tivo and we buzz through the commercials with the fast forward button. A typical commercial block takes less than 20 seconds to fast forward past….
